Digital marketing is the general term used to describe the practice of marketing products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. And it is taking the world by storm, the past few years has seen a sharp increase in the use of digital marketing which in turn has risen the number of digital marketers. India has been no exception as the number of Digital Marketing Agencies in India has been on a steady rise. Then need for companies that specialize in digital marketing has never been greater, and in response new ones continue to pop up day by day as the already existing ones continue to go stronger. An example is DriveIT Digital a Digital Marketing Company in Noida that excel in all aspects of digital marketing and promises an integrated application lifecycle environment. Digital marketing agencies in India have become a major commodity that is sort after even by foreigners. They are employed by companies and business from all over the world to help with improving their website traffic and awareness by generating content, designing new better websites SEO and many other things. And since anybody can use digital marketing no matter what product, company or service they offer the gain potential is limitless,one of the reasons it is on the rise and keeps on rising. How It Works
BASICALLY DIGITAL MARKETING IS MADE UP OF MULTIPLE LITTLE PARTS THAT ALL COME TOGETHER TO BECOME MARKETING. PARTS LIKE:
Business Page Creation | 1 |
Facebook Cover Photo+ profile photo update | 1 |
Page Optimization | yes |
Analyze Brand Audience | yes |
Create Social Media Calender | yes |
Social Media & Stories Posting | 10-12 |
Post Sharing in Groups | yes |
Groups Join | yes |
Create an Event (If Required) | yes |
Facebook Review Postings | no |
Facebook Shop | no |
Facebook Insight Monitoring | yes |
Hashtags research | yes |
Sponsored Ads (Additional Cost) | yes |
Monthly Report | yes |
Insta Page creation | 1 |
Optimizing Profile | yes |
Analyze Brand Audience | yes |
Create Social Media Calender | yes |
Post + Reel + Stories Sharing | 10-12 |
Highlight creation | yes |
Engagement activities | yes |
Hashtags research | yes |
Insta shop | no |
Instagram Insights Monitoring | yes |
Monthly Report | yes |
Company Page Creation | Yes |
Profile Creation & Optimization | Yes |
Analyze Brand Audience | Yes |
Create Social Media Calender | Yes |
Linkedin Post Sharing | 10-12 |
Targeted Hashtags | Yes |
Cover Image setup | Yes |
Targeted Linkedin Connection | Yes |
Article Posting (If Required) | Yes |
Company Page Follower Increase | Yes |
Profile Connection Build up | Yes |
Event creation (if required) | Yes |
Post Sharing in Groups | Yes |
Monthly Report | Yes |
Profile Creation & Optimization | Yes |
Tweets Posting | 10-12 |
Targeted Twitter Followers Increase | Yes |
Lists Creation | - |
Retweets | Yes |
Cover Image Creative and Upload | 1 |
#hashtag Trend Research | Yes |
Twitter Analytics Monitoring | Yes |
Youtube | |
---|---|
Youtube Channel Optimization | Yes |
Video Uploads(provided by client) | Yes |
Video Promotion | 20 |
Video Title & Meta Optimization | Yes |
Thumbnail Creative for Videos | Yes |
Youtube Subscribers | Yes |
Youtube Video Views | Yes |
Monthly Report | Yes |
Quora | |
---|---|
Profile Creation | Yes |
Q&A | Yes |
Link Sharing | 20 |
Discussion Threads | Yes |
Link Commenting | Yes |
Social Promotions | Yes |
Youtube Video Views | Yes |
Monthly Report | Yes |
Profile Creation & Optimization | Yes |
Board Creation | 5 |
Pins Posted | 20 |
Followers | Yes |
Website Verification | Yes |
Website Verification | Yes |
Google Ads | |
---|---|
Keywords Research | 50-150 Keywords |
Ads Campaign Setup | YES |
Ad Copy Development | Yes |
Bid Setup | Yes |
Remarketing Tags | Yes |
Landing Pages Recommendations | Yes |
Ad Type ( Search Ads, Display Ads, Gmail Ads, Video Ads, Shopping Ads, App Promotion Ads, Remarketing List) | Yes { depending on budgets } |
Ad Extension Setup | Yes |
Competitor Analysis | Yes |
Keyword Optimization | Yes |
Ad Copy Optimization | Yes |
Account & Profile Setup | Yes |
Implementation of Conversion tracking Code | Yes |
Support – Email, Chat | Yes |
Facebook & Instagram Ads | |
---|---|
Business Manager Setup | Yes |
Ads Manager Setup | Yes |
Competitor Analysis | Yes |
Ads Campaign Setup ( Brand Awarness/ Traffic/ Engagement/ Leads / App Installs / Catalogue Sales etc ) | Yes { depending on budgets } |
Pixel Installation | Yes |
Custom Conversion Creation | Yes |
Remarketing | Yes |
Detailed Audience Creation | Yes |
Custom Audience Creation | Yes |
Creation Of Automated Rules | Yes |
Facebook Analytics Report Creation | Yes |
Ad Campaign Monitoring | Yes |
Customization Of Ad Placements | Yes |
A/B Testing Of Ad Set, Creative And Placement | Yes |
Carousel And Collection Ads | Yes |
Traffic Monitoring | Yes |
Monthly Report | Yes |
LinkedIn Ads | |
---|---|
Campaign Manager Account Set Up | Yes |
Creation Of Campaign (Website Visit / Engagement / Lead Generation Ads etc) | yes { depending on budgets } |
LinkedIn Insight Tag Installation | Yes |
Creation Of Custiom Conversion | Yes |
Ads Monitoring | yes |
Monthly Report | Yes |
Phase 1: Intial Review & Strategic Analysis | ||||||
---|---|---|---|---|---|---|
S.No | Parameters Covered | 10 Keywords | 20 Keywords | 30 Keywords | 40 Keywords | 50 Keywords |
1 | Website Analysis | Yes | Yes | Yes | Yes | Yes |
2 | Extensive Keyword Research | Yes | Yes | Yes | Yes | Yes |
3 | Initial Backlinks Analysis | Yes | Yes | Yes | Yes | Yes |
4 | Content Duplicacy Check | Yes | Yes | Yes | Yes | Yes |
5 | Competition Analysis | Yes | Yes | Yes | Yes | Yes |
6 | Initial Rankings Report | Yes | Yes | Yes | Yes | Yes |
7 | Check website is hit by Panda and Penguine | Yes | Yes | Yes | Yes | Yes |
8 | Website Indexing Check | Yes | Yes | Yes | Yes | Yes |
9 | Canonical Issue Check | Yes | Yes | Yes | Yes | Yes |
10 | Alexa Rank Check | Yes | Yes | Yes | Yes | Yes |
11 | Website Recommendation Report | No | Yes | Yes | Yes | Yes |
12 | Fresh web page content suggestions (Writing charges apply) | Yes | Yes | Yes | Yes | Yes |
13 | Website Caching check | Yes | Yes | Yes | Yes | Yes |
14 | Domain Age Check | Yes | Yes | Yes | Yes | Yes |
15 | W3c Compliancy Check | Yes | Yes | Yes | Yes | Yes |
Phase 2: On Page Optimization | ||||||
16 | Analytics Setup & Configuration | Yes | Yes | Yes | Yes | Yes |
17 | Search Console Account Setup & Configuration | Yes | Yes | Yes | Yes | Yes |
18 | Robots.txt | Yes | Yes | Yes | Yes | Yes |
19 | Sitemap.xml | Yes | Yes | Yes | Yes | Yes |
20 | URL Redirection- 301, 302 | Yes | Yes | Yes | Yes | Yes |
21 | Desktop Page Speed Check | Yes | Yes | Yes | Yes | Yes |
22 | Mobile Page Speed Check | Yes | Yes | Yes | Yes | Yes |
23 | Fetch Sitemap.xml | Yes | Yes | Yes | Yes | Yes |
24 | Title Tags | Yes | Yes | Yes | Yes | Yes |
25 | Meta Description | Yes | Yes | Yes | Yes | Yes |
26 | Heading Tags | Yes | Yes | Yes | Yes | Yes |
27 | Alt Tags | Yes | Yes | Yes | Yes | Yes |
28 | Internal Linking | Yes | Yes | Yes | Yes | Yes |
29 | External Links | No | No | Yes | Yes | Yes |
30 | Broken Links | Yes | Yes | Yes | Yes | Yes |
31 | Content Optimization | Yes | Yes | Yes | Yes | Yes |
32 | Schema code updation | No | Yes | Yes | Yes | Yes |
33 | URL Structure | Yes | Yes | Yes | Yes | Yes |
34 | Mobile Friendly | Yes | Yes | Yes | Yes | Yes |
35 | Website Re-Audit | No | Yes | Yes | Yes | Yes |
Phase 3: Content Marketing (per month) | ||||||
36 | Article Writing | No | No | 1 | 1 | 2 |
37 | Blog Writing | No | 1 | 1 | 1 | 2 |
38 | Press Release Writing | No | No | 1 | 1 | 1 |
39 | Classified Writing | No | 1 | 1 | 1 | 1 |
40 | Infographic Creation | No | No | No | No | No |
41 | On Page Blog Writing | No | No | No | 1 | 1 |
Phase 4: OFF Page Optimization (Per Month) | ||||||
42 | Profile Creation | 5 | 8 | 12 | 15 | 18 |
43 | Business Listing | 3 | 5 | 8 | 12 | 15 |
44 | PDF Submission | No | No | 2 | 3 | 4 |
45 | PDF Submission | No | No | 1 | 1 | 1 |
46 | Video Embedding (Video provided by client end) | No | No | 5 | 8 | 12 |
47 | Micro Blogging | 5 | 8 | 12 | 15 | 18 |
48 | Social Bookmarking | 10 | 15 | 30 | 45 | 50 |
49 | Business Listing Promotion | 10 | 15 | 20 | 35 | 40 |
50 | Profile Creation Promotion | 10 | 15 | 20 | 35 | 40 |
51 | Article Promotion | 10 | 15 | 20 | 30 | 35 |
52 | Blog Promotion | 10 | 15 | 20 | 30 | 35 |
53 | Q&A | No | No | 5 | 8 | 10 |
54 | Reviews | No | 2 | 5 | 8 | 10 |
55 | Blog Commenting | No | 2 | 5 | 8 | 12 |
56 | Product Listing (E-Commerce) | No | 5 | 10 | 15 | 20 |
57 | Local Listing Promotion | 10 | 15 | 20 | 30 | 40 |
58 | Assured Page 1 Result | No | No | No | No | No |
73 | 120 | 195 | 293 | 376 | ||
Initial Planning | ||||||
---|---|---|---|---|---|---|
S.No | Parameters Covered | 10 Keywords | 20 Keywords | 30 Keywords | ||
1 | Keywords Research & Recommendations | Yes | Yes | Yes | ||
2 | Compitetive Analysis | Yes | Yes | Yes | ||
3 | Keywords Rankings Report | Yes | Yes | Yes | ||
Google My Business Profile Optimization | ||||||
1 | Google Business Profile Setup & Verification | Yes | Yes | Yes | ||
2 | In Depth GMB Analysis | Yes | Yes | Yes | ||
3 | Number of Locations Covered | 1 | Upt 2 | Upt 3 | ||
4 | Edit and upload necessary date to complete the business profile 100% (Data should be provided by client) | Yes | Yes | Yes | ||
5 | Customer Reviews / Ratings | Yes | Yes | Yes | ||
6 | NAP Syndication | Yes | Yes | Yes | ||
7 | Add/Update Products/Services | Yes | Yes | Yes | ||
OFF - Page Optimization | ||||||
1 | Profile Creation | 10 | 15 | 25 | ||
2 | Social Bookmarking Submission | 15 | 25 | 40 | ||
3 | GMB Postings | 4-5 Monthly | 5-6 Monthly | 6-8 Monthly | ||
4 | Image Submission (If provided by client) | 5 | 10 | 15 | ||
5 | Local Business Listing | 10 | 25 | 40 | ||
6 | Instant Links | 3 | 7 | 12 | ||
7 | Blog Submission | 2 | 4 | 6 | ||
8 | Other Activities (as reqquired) | Yes | Yes | Yes | Reporting | |
1 | Ranking Reports | Yes | Yes | Yes | ||
2 | GMB Progress Reports | Yes | Yes | Yes | ||