SEO Team Leader
Positions: 1
Roles and Responsibilities
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Implement link building campaigns in coordination with client SEO goals
- Constantly check search terms, rankings, and analytics to monitor performance of client websites and make recommendations for improvement.
- Make technical recommendations to developers.
- Monitor the algorithms set by the search engines to keep up to date with changes.
- Drive targeted and loyal traffic to a website by community building.
- Handle all reporting metrics for SEO campaigns
Key Skills Required
- 3 -4 years’ experience in Search Engine Optimization (SEO).
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, SEMRush, etc)
- A commitment to keeping your technical skills and knowledge up to date
- strong analytical skills for understanding ranking algorithms
- an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
- Strong project management skills with an ability to plan and prioritize
- Constantly learning about the latest and greatest trends in paid media
Education and Experience
- Bachelor’s Degree in Marketing, Digital Marketing, Media Communications or Business preferred. Education is considered to include both formal/traditional as well as learning from life and work experience.
- At least 2-4 years’ active experience in some combination of inbound marketing highly preferred: content creation, B2B marketing, SEO, and social media platforms.
Job Package Description
- 5 days working – Monday – Friday fixed.
- Timings : 9:00 am- 6:00 pm
SEO Packages Details
| Business Page Creation | 1 |
| Facebook Cover Photo+ profile photo update | 1 |
| Page Optimization | yes |
| Analyze Brand Audience | yes |
| Create Social Media Calender | yes |
| Social Media & Stories Posting | 10-12 |
| Post Sharing in Groups | yes |
| Groups Join | yes |
| Create an Event (If Required) | yes |
| Facebook Review Postings | no |
| Facebook Shop | no |
| Facebook Insight Monitoring | yes |
| Hashtags research | yes |
| Sponsored Ads (Additional Cost) | yes |
| Monthly Report | yes |
| Insta Page creation | 1 |
| Optimizing Profile | yes |
| Analyze Brand Audience | yes |
| Create Social Media Calender | yes |
| Post + Reel + Stories Sharing | 10-12 |
| Highlight creation | yes |
| Engagement activities | yes |
| Hashtags research | yes |
| Insta shop | no |
| Instagram Insights Monitoring | yes |
| Monthly Report | yes |
| Company Page Creation | Yes |
| Profile Creation & Optimization | Yes |
| Analyze Brand Audience | Yes |
| Create Social Media Calender | Yes |
| Linkedin Post Sharing | 10-12 |
| Targeted Hashtags | Yes |
| Cover Image setup | Yes |
| Targeted Linkedin Connection | Yes |
| Article Posting (If Required) | Yes |
| Company Page Follower Increase | Yes |
| Profile Connection Build up | Yes |
| Event creation (if required) | Yes |
| Post Sharing in Groups | Yes |
| Monthly Report | Yes |
| Profile Creation & Optimization | Yes |
| Tweets Posting | 10-12 |
| Targeted Twitter Followers Increase | Yes |
| Lists Creation | - |
| Retweets | Yes |
| Cover Image Creative and Upload | 1 |
| #hashtag Trend Research | Yes |
| Twitter Analytics Monitoring | Yes |
| Youtube | |
|---|---|
| Youtube Channel Optimization | Yes |
| Video Uploads(provided by client) | Yes |
| Video Promotion | 20 |
| Video Title & Meta Optimization | Yes |
| Thumbnail Creative for Videos | Yes |
| Youtube Subscribers | Yes |
| Youtube Video Views | Yes |
| Monthly Report | Yes |
| Quora | |
|---|---|
| Profile Creation | Yes |
| Q&A | Yes |
| Link Sharing | 20 |
| Discussion Threads | Yes |
| Link Commenting | Yes |
| Social Promotions | Yes |
| Youtube Video Views | Yes |
| Monthly Report | Yes |
| Profile Creation & Optimization | Yes |
| Board Creation | 5 |
| Pins Posted | 20 |
| Followers | Yes |
| Website Verification | Yes |
| Website Verification | Yes |
PPC Packages Details
| Google Ads | |
|---|---|
| Keywords Research | 50-150 Keywords |
| Ads Campaign Setup | YES |
| Ad Copy Development | Yes |
| Bid Setup | Yes |
| Remarketing Tags | Yes |
| Landing Pages Recommendations | Yes |
| Ad Type ( Search Ads, Display Ads, Gmail Ads, Video Ads, Shopping Ads, App Promotion Ads, Remarketing List) | Yes { depending on budgets } |
| Ad Extension Setup | Yes |
| Competitor Analysis | Yes |
| Keyword Optimization | Yes |
| Ad Copy Optimization | Yes |
| Account & Profile Setup | Yes |
| Implementation of Conversion tracking Code | Yes |
| Support – Email, Chat | Yes |
| Facebook & Instagram Ads | |
|---|---|
| Business Manager Setup | Yes |
| Ads Manager Setup | Yes |
| Competitor Analysis | Yes |
| Ads Campaign Setup ( Brand Awarness/ Traffic/ Engagement/ Leads / App Installs / Catalogue Sales etc ) | Yes { depending on budgets } |
| Pixel Installation | Yes |
| Custom Conversion Creation | Yes |
| Remarketing | Yes |
| Detailed Audience Creation | Yes |
| Custom Audience Creation | Yes |
| Creation Of Automated Rules | Yes |
| Facebook Analytics Report Creation | Yes |
| Ad Campaign Monitoring | Yes |
| Customization Of Ad Placements | Yes |
| A/B Testing Of Ad Set, Creative And Placement | Yes |
| Carousel And Collection Ads | Yes |
| Traffic Monitoring | Yes |
| Monthly Report | Yes |
| LinkedIn Ads | |
|---|---|
| Campaign Manager Account Set Up | Yes |
| Creation Of Campaign (Website Visit / Engagement / Lead Generation Ads etc) | yes { depending on budgets } |
| LinkedIn Insight Tag Installation | Yes |
| Creation Of Custiom Conversion | Yes |
| Ads Monitoring | yes |
| Monthly Report | Yes |
Standard SEO Packages Details
| Phase 1: Intial Review & Strategic Analysis | ||||||
|---|---|---|---|---|---|---|
| S.No | Parameters Covered | 10 Keywords | 20 Keywords | 30 Keywords | 40 Keywords | 50 Keywords |
| 1 | Website Analysis | Yes | Yes | Yes | Yes | Yes |
| 2 | Extensive Keyword Research | Yes | Yes | Yes | Yes | Yes |
| 3 | Initial Backlinks Analysis | Yes | Yes | Yes | Yes | Yes |
| 4 | Content Duplicacy Check | Yes | Yes | Yes | Yes | Yes |
| 5 | Competition Analysis | Yes | Yes | Yes | Yes | Yes |
| 6 | Initial Rankings Report | Yes | Yes | Yes | Yes | Yes |
| 7 | Check website is hit by Panda and Penguine | Yes | Yes | Yes | Yes | Yes |
| 8 | Website Indexing Check | Yes | Yes | Yes | Yes | Yes |
| 9 | Canonical Issue Check | Yes | Yes | Yes | Yes | Yes |
| 10 | Alexa Rank Check | Yes | Yes | Yes | Yes | Yes |
| 11 | Website Recommendation Report | No | Yes | Yes | Yes | Yes |
| 12 | Fresh web page content suggestions (Writing charges apply) | Yes | Yes | Yes | Yes | Yes |
| 13 | Website Caching check | Yes | Yes | Yes | Yes | Yes |
| 14 | Domain Age Check | Yes | Yes | Yes | Yes | Yes |
| 15 | W3c Compliancy Check | Yes | Yes | Yes | Yes | Yes |
| Phase 2: On Page Optimization | ||||||
| 16 | Analytics Setup & Configuration | Yes | Yes | Yes | Yes | Yes |
| 17 | Search Console Account Setup & Configuration | Yes | Yes | Yes | Yes | Yes |
| 18 | Robots.txt | Yes | Yes | Yes | Yes | Yes |
| 19 | Sitemap.xml | Yes | Yes | Yes | Yes | Yes |
| 20 | URL Redirection- 301, 302 | Yes | Yes | Yes | Yes | Yes |
| 21 | Desktop Page Speed Check | Yes | Yes | Yes | Yes | Yes |
| 22 | Mobile Page Speed Check | Yes | Yes | Yes | Yes | Yes |
| 23 | Fetch Sitemap.xml | Yes | Yes | Yes | Yes | Yes |
| 24 | Title Tags | Yes | Yes | Yes | Yes | Yes |
| 25 | Meta Description | Yes | Yes | Yes | Yes | Yes |
| 26 | Heading Tags | Yes | Yes | Yes | Yes | Yes |
| 27 | Alt Tags | Yes | Yes | Yes | Yes | Yes |
| 28 | Internal Linking | Yes | Yes | Yes | Yes | Yes |
| 29 | External Links | No | No | Yes | Yes | Yes |
| 30 | Broken Links | Yes | Yes | Yes | Yes | Yes |
| 31 | Content Optimization | Yes | Yes | Yes | Yes | Yes |
| 32 | Schema code updation | No | Yes | Yes | Yes | Yes |
| 33 | URL Structure | Yes | Yes | Yes | Yes | Yes |
| 34 | Mobile Friendly | Yes | Yes | Yes | Yes | Yes |
| 35 | Website Re-Audit | No | Yes | Yes | Yes | Yes |
| Phase 3: Content Marketing (per month) | ||||||
| 36 | Article Writing | No | No | 1 | 1 | 2 |
| 37 | Blog Writing | No | 1 | 1 | 1 | 2 |
| 38 | Press Release Writing | No | No | 1 | 1 | 1 |
| 39 | Classified Writing | No | 1 | 1 | 1 | 1 |
| 40 | Infographic Creation | No | No | No | No | No |
| 41 | On Page Blog Writing | No | No | No | 1 | 1 |
| Phase 4: OFF Page Optimization (Per Month) | ||||||
| 42 | Profile Creation | 5 | 8 | 12 | 15 | 18 |
| 43 | Business Listing | 3 | 5 | 8 | 12 | 15 |
| 44 | PDF Submission | No | No | 2 | 3 | 4 |
| 45 | PDF Submission | No | No | 1 | 1 | 1 |
| 46 | Video Embedding (Video provided by client end) | No | No | 5 | 8 | 12 |
| 47 | Micro Blogging | 5 | 8 | 12 | 15 | 18 |
| 48 | Social Bookmarking | 10 | 15 | 30 | 45 | 50 |
| 49 | Business Listing Promotion | 10 | 15 | 20 | 35 | 40 |
| 50 | Profile Creation Promotion | 10 | 15 | 20 | 35 | 40 |
| 51 | Article Promotion | 10 | 15 | 20 | 30 | 35 |
| 52 | Blog Promotion | 10 | 15 | 20 | 30 | 35 |
| 53 | Q&A | No | No | 5 | 8 | 10 |
| 54 | Reviews | No | 2 | 5 | 8 | 10 |
| 55 | Blog Commenting | No | 2 | 5 | 8 | 12 |
| 56 | Product Listing (E-Commerce) | No | 5 | 10 | 15 | 20 |
| 57 | Local Listing Promotion | 10 | 15 | 20 | 30 | 40 |
| 58 | Assured Page 1 Result | No | No | No | No | No |
| 73 | 120 | 195 | 293 | 376 | ||
Corporate SEO Packages
| Phase 1: Intial Review & Strategic Analysis | ||||||
|---|---|---|---|---|---|---|
| S.No | Parameters Covered | 10 Keywords | 20 Keywords | 30 Keywords | 40 Keywords | 50 Keywords |
| 1 | Website Analysis | Yes | Yes | Yes | Yes | Yes |
| 2 | Extensive Keyword Research | Yes | Yes | Yes | Yes | Yes |
| 3 | Initial Backlinks Analysis | Yes | Yes | Yes | Yes | Yes |
| 4 | Content Duplicacy Check | Yes | Yes | Yes | Yes | Yes |
| 5 | Competition Analysis | Yes | Yes | Yes | Yes | Yes |
| 6 | Initial Rankings Report | Yes | Yes | Yes | Yes | Yes |
| 7 | Check website is hit by Panda and Penguine | Yes | Yes | Yes | Yes | Yes |
| 8 | Website Indexing Check | Yes | Yes | Yes | Yes | Yes |
| 9 | Canonical Issue Check | Yes | Yes | Yes | Yes | Yes |
| 10 | Alexa Rank Check | Yes | Yes | Yes | Yes | Yes |
| 11 | Website Recommendation Report | Yes | Yes | Yes | Yes | Yes |
| 12 | Fresh web page content suggestions (Writing charges apply) | Yes | Yes | Yes | Yes | Yes |
| 13 | Search Engine Caching check | Yes | Yes | Yes | Yes | Yes |
| 14 | Search Engine Caching check | Yes | Yes | Yes | Yes | Yes |
| 15 | W3c Compliancy Check | Yes | Yes | Yes | Yes | Yes |
| Phase 2: On Page Optimization | ||||||
| 16 | Analytics Setup & Configuration | Yes | Yes | Yes | Yes | Yes |
| 17 | Search Console Account Setup & Configuration | Yes | Yes | Yes | Yes | Yes |
| 18 | Robots.txt | Yes | Yes | Yes | Yes | Yes |
| 19 | Sitemap.xml | Yes | Yes | Yes | Yes | Yes |
| 20 | URL Redirection- 301, 302 | No | No | Yes | Yes | Yes |
| 21 | Desktop Page Speed Check | No | No | Yes | Yes | Yes |
| 22 | Mobile Page Speed Check | Yes | Yes | Yes | Yes | Yes |
| 23 | Fetch Sitemap.xml | Yes | Yes | Yes | Yes | Yes |
| 24 | Title Tags | Yes | Yes | Yes | Yes | Yes |
| 25 | Meta Description | Yes | Yes | Yes | Yes | Yes |
| 26 | Heading Tags | Yes | Yes | Yes | Yes | Yes |
| 27 | Alt Tags | Yes | Yes | Yes | Yes | Yes |
| 28 | Internal Linking | Yes | Yes | Yes | Yes | Yes |
| 29 | External Links | No | No | Yes | Yes | Yes |
| 30 | Broken Links | Yes | Yes | Yes | Yes | Yes |
| 31 | Content Optimization | Yes | Yes | Yes | Yes | Yes |
| 32 | Schema code updation | No | Yes | Yes | Yes | Yes |
| 33 | URL Structure Analysis | Yes | Yes | Yes | Yes | Yes | 34 | Mobile Friendly | Yes | Yes | Yes | Yes | Yes |
| 35 | Website Re-Audit | No | Yes | Yes | Yes | Yes |
| Phase 3: Content Marketing (per month) | ||||||
| 36 | Article Writing | 2 | 2 | 3 | 4 | 5 |
| 37 | Blog Writing | 2 | 2 | 3 | 4 | 6 |
| 38 | Press Release Writing | No | 1 | 1 | 2 | 3 |
| 39 | Classified Writing | 1 | 2 | 2 | 2 | 2 |
| 40 | Infographic Creation | No | No | 1 | 1 | 2 |
| 41 | On Page Blog Writing | No | No | 1 | 2 | 3 |
| Phase 4: OFF Page Optimization (Per Month) | ||||||
| 42 | Profile Creation | 8 | 12 | 15 | 18 | 25 |
| 43 | Business Listing | 5 | 8 | 12 | 15 | 20 |
| 44 | PDF Submission | No | 2 | 3 | 4 | 6 |
| 45 | PPT Submission | No | 1 | 1 | 1 | 2 |
| 46 | Video Embedding (Video provided by client end) | No | 5 | 8 | 12 | 12 |
| 47 | Micro Blogging | 8 | 12 | 15 | 18 | 25 |
| 48 | Social Bookmarking | 15 | 30 | 40 | 50 | 60 |
| 49 | Business Listing Promotion | 15 | 20 | 35 | 40 | 50 |
| 50 | Profile Creation Promotion | 15 | 20 | 35 | 40 | 50 |
| 51 | Article Promotion | 15 | 20 | 30 | 35 | 50 |
| 52 | Blog Promotion | 15 | 20 | 30 | 35 | 50 |
| 53 | Blog Commenting | No | 5 | 8 | 10 | 15 |
| 54 | Q&A | 2 | 5 | 8 | 10 | 12 |
| 55 | Reviews | 2 | 5 | 8 | 12 | 14 |
| 56 | Product Listing (E-Commerce) | 5 | 10 | 15 | 20 | 25 |
| 57 | Local Listing Promotion | 15 | 20 | 30 | 40 | 50 |
| 58 | GMB | Yes | Yes | Yes | Yes | Yes |
| 59 | Citations | Yes | Yes | Yes | Yes | Yes |
| 60 | GMB Post | Yes | Yes | Yes | Yes | Yes |
| 60 | Assured Page 1 Result | Yes | Yes | Yes | Yes | Yes |
| 125 | 202 | 304 | 375 | 487 | ||
Local SEO Packages
| Initial Planning | ||||||
|---|---|---|---|---|---|---|
| S.No | Parameters Covered | 10 Keywords | 20 Keywords | 30 Keywords | ||
| 1 | Keywords Research & Recommendations | Yes | Yes | Yes | ||
| 2 | Compitetive Analysis | Yes | Yes | Yes | ||
| 3 | Keywords Rankings Report | Yes | Yes | Yes | ||
| Google My Business Profile Optimization | ||||||
| 1 | Google Business Profile Setup & Verification | Yes | Yes | Yes | ||
| 2 | In Depth GMB Analysis | Yes | Yes | Yes | ||
| 3 | Number of Locations Covered | 1 | Upt 2 | Upt 3 | ||
| 4 | Edit and upload necessary date to complete the business profile 100% (Data should be provided by client) | Yes | Yes | Yes | ||
| 5 | Customer Reviews / Ratings | Yes | Yes | Yes | ||
| 6 | NAP Syndication | Yes | Yes | Yes | ||
| 7 | Add/Update Products/Services | Yes | Yes | Yes | ||
| OFF - Page Optimization | ||||||
| 1 | Profile Creation | 10 | 15 | 25 | ||
| 2 | Social Bookmarking Submission | 15 | 25 | 40 | ||
| 3 | GMB Postings | 4-5 Monthly | 5-6 Monthly | 6-8 Monthly | ||
| 4 | Image Submission (If provided by client) | 5 | 10 | 15 | ||
| 5 | Local Business Listing | 10 | 25 | 40 | ||
| 6 | Instant Links | 3 | 7 | 12 | ||
| 7 | Blog Submission | 2 | 4 | 6 | ||
| 8 | Other Activities (as reqquired) | Yes | Yes | Yes | Reporting | |
| 1 | Ranking Reports | Yes | Yes | Yes | ||
| 2 | GMB Progress Reports | Yes | Yes | Yes | ||
